Pop/Soul/blues trumpeter Willie Mitchell is one of several prime movers
in the development of the style in the 1960s and 1970s. A
representative Memphis soul artist is Al Green, who recorded at Hi
Records. Several Stax artists also sometimes performed in this style,
including Booker T. & the M.G.'s, who also sometimes played a
harder-edged Southern soul. After the rise of disco in the late 1970s,
Memphis soul declined in popularity.